Our story
Mother-daughter duo Lilian, 65, and Geline, 35, bring personal and professional insights to address the challenges of an aging population.
Driven by their passion for enhancing quality of life, they aim to empower individuals through comfortable and supportive home environments.
HOMFI is their vision realised, dedicated to promoting dignified longevity by creating spaces where everyone can thrive.
Founders
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LILIAN CHEONG
Former staff nurse with over 30 years of clinical experience across public and private sectors, locally and internationally.
Lilian had more than 20 years of experience as an ENT specialist nurse at Singapore’s Gleneagles Hospital, before spending 3 years as a gastroenterology nurse at New Zealand’s Wellington Hospital.
A firm believer of life-long learning, Lilian continues to equip herself with new knowledge and most recently completed a Diploma in Traditional Chinese Medicine (TCM) Elderly Healthcare Therapist.
Bachelor of Nursing | Diploma in TCM Elderly Healthcare Therapist -
GELINE LIM
Seasoned marketer with over 15 years of experience, specialising in business development and innovation.
Geline has an affinity for the lifestyle industry, and have consulted for art, tea and education sectors. She is also an advocate of life-long wellness, dignified longevity, and social impact through enterprise.
Prior to HOMFI, Geline led CARA at Dementia Singapore, a digital platform tailored for dementia support - a cause she feels strongly about, as her grandmother lives with dementia.
Masters in Innovation & Commercialisation (Ageing consumers) | Bachelor of Commerce (Marketing & Management) | Advanced Diploma in Healthcare Management & Digital Health | Certified care professional
Panel of Advisors